Manifestation of manipulation in political talk-shows: cognitive and multimodal aspects

The article deals with the problems of the manipulation manifestation in political television talk-shows. The suggestive processes of interaction in the analyzed genre of the media political discourse are studied in two aspects: а) monomodal - as speech manipulation by verbal means at the level of emotional suggestion; b) multimodal - as counter-suggestion, that restricts the effect of suggestion with visual and kinetic resources. The foundation of the cognitive analysis is a modeling method with a linguistic model which contains components of the cognitive and emotional processing of meaning, conclusions and reasoning. According to this three-component model, the speech manipulation consists in activation of dominant scripts of an addressee and is assured by the verbal resources of suggestion which associate with these scripts. The foundation of the multimodal research of the situations with counter-suggestion in the mass-media discourse is an ethnomethodological method with a reconstruction device. With this scientific attitude the authors have divided the resources of protection from the activating manipulation into two groups: 1) passive interactive communication of a suggestee in a verbal pause 2) active interactive communication of a suggestee aimed at changing the status and role domination. The empiric study of two isolated modalities and their correlations in specific situations of political talk shows allowed to develop the hypothesis on the existence of the fourth visual and kinetic component which represents space and corporal constellations with other models (or modalities) of communication and their configurations. This study emphasizes the need to extend the research frames for the complex interactive processes of communication through their study in the multimodal aspect.