Real and ideal perceptions of Russia's youth about political actors in the online space

The article presents the results of an empirical study of the real and ideal representations of modern youth about political actors functioning in the online space of Russia modernly. In this context, the author’s technique of projective drawing was approbated. The practical significance of the study lies in the possibility of using its results to develop technologies of interaction between political actors, users of social networks and society as a whole. It is emphasized that the positioning of the current political agenda is promptly carried out in the digital space, which contributes to a constructive dialogue between the authorities and citizens. Based on the data obtained in the study on the attitudes of the youth toward online actors of such interaction, the author recommends that real political actors broadcast to society a “live” rather than “staged” scenario of their activities, as well as include its visual representation, demonstrating not only their professional and business characteristics, but also the moral, value and sense-forming aspects of their lives.