Rebranding of government structures: main goals and prospects

The article considers the main aims of rebranding in the government structure and explains its urgency. The author emphasizes that the main goal of every department in modern conditions is modernization which can improve the effectiveness of public administration and increase the interaction with citizens and representatives of business community. Nowadays there is a need to rebrand a lot of government institutions to enhance their successful functioning in the international arena and increase their confidence among the citizens.