Reception of a popular classical musician in the internet space: Denis Matsuev in the search engines Yandex and Google

Search site data becomes a materialization of the concept of popularity in the 21st century. The main means of analyzing the perception of the contemporary public by aspects of a creative personality are queries in the search engines Yandex and Google. The statistics are supported by WCIOM ratings and confirm the fame of the musician. The article describes the phenomenon of the popularity of Denis Matsuev in the cultural life of modern Russia.