Speech culture of domestic television entertainment programmes in the historical and cultural aspect

The article is devoted to the understanding of the origins of the formation and dynamics of the national speech culture, characteristic of the entertainment sphere, as well as the substantiation of the current state of speech culture of domestic television entertainment programs. The source of the domestic television entertainment discourse we have defined the phenomenon of speech stage and, in particular, variety entertainer. It is shown that the specifics of the current presenter, like its predecessor, the entertainer - lies in the combination of the relevant language culture (professional, national) and socio-cultural experience of the person, an eccentric “man-feast”, showing the supermobile linguistic flexibility that comes from changing immediate circumstances of the speech, and creating in popular culture popular sample of modern humans.