Different speech tactics for a critical utterance and assessment of business communication efficacy

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The article is dedicated to the research of the business discourse in order to propose basis for teaching effective business communication. The article regards speech tactics / tacticals move as discursive units helpful for business communication efficacy assessment; a distinction of «efficacy / effectiveness» is introduced. 5 typical tactical moves within frame of destructive critical utterance are discriminated and described; 4 criteria for speech assessment are formulated.

Effectiveness, critical utterance, speech tactics, tacticals move, business communication, efficacy

Короткий адрес: https://sciup.org/14737064

IDR: 14737064

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