Reforming the quality management subprocess marketing organizations

The marketing management process is an activity aimed at attracting consumers and increasing sales based on effective information about an organization's products or services. Analysis of the current state of the organization's marketing quality management subprocess revealed weaknesses in its functioning. Preparation and consideration of proposals to improve the quality of marketing activities will eliminate shortcomings in informing potential consumers of the organization. The development and implementation of a new subprocess management technology is aimed at accelerating the implementation of proposals within the organization.