Reforming the subprocess of managing the promotion of the organization’s services in the market

Modern methodological tools ensure the implementation of changes in the processes of economic systems of the «organization» type. The marketing management process of an organization remains the main factor in maintaining and developing operational and managerial activities. The study of the subprocess of managing the promotion of the organization's services in the market allowed us to determine its current state, identify contradictions and problems, and then develop innovative proposals to eliminate them. The reform of the technology of the subprocess of managing the promotion of the organization's services in the market is focused on improving the effectiveness of the management of the organization as a whole.