Regional informative policy as instrument for political communication: sociological dimension

The article is devoted to the research of the reflection of informative policy of state power bodies of the Republic of Sakha (Yakutia) on the public opinion. Informative policy is interpreted as process of permanent informative influence on the society from the part of the state with mass media being its guide. The relation of the population towards informative policy is considered on the basis of direct evaluations of the population.