Regional peculiarities of TV advertisement perception by the youth
Автор: Koshelev A.A.
Журнал: Регионология @regionsar
Рубрика: Информационное пространство региона
Статья в выпуске: 4 (69), 2009 года.
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The article is devoted to the research of problems of relation of the youth to advertisement communications. On the basis of the results of sociological research specificity of TV-ads perception by the young generation is analysed, demands to video-products providing efficiency and commercial effect are considered.
Advertisement, commercial, youth, relation to advertisement, recognizability of advertisement brands
Короткий адрес: https://sciup.org/147221103
IDR: 147221103
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