Advertising and rumors in process of promotion of financial pyramid «MMM» of S. Mavrodi in the 1990's

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Автор: Kulikov Evgeny Mikhailovich, Sushko Pavel Evgenievich

Журнал: Общество: политика, экономика, право @society-pel

Статья в выпуске: 3, 2011 года.

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The features of mass communicative impact through advertising and rumors on the population of Russia are searched in the article. As an example of such impact the authors study the phenomenon of the financial pyramid "MMM" of S. Mavrodi of the 1990s.

Advertising, rumors, sociological monitoring of rumors, mass communicative impact, financial pyramid

Короткий адрес: https://sciup.org/14931321

IDR: 14931321

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