Advertising as a tool for successful business promotion: strategies and statistics

This article examines modern advertising methods in the context of increasing competition and changes in the digital environment. The focus is on the effectiveness of digital advertising tools, especially social media and mobile platforms, which are becoming the most important channels for attracting customers. Communication strategies such as personalization and targeting are considered, allowing you to create closer and longer-term connections with the audience. Attention is also paid to the role of video content, which contributes to deeper user engagement and strengthening the connection with the brand, as well as the use of influencers to increase trust and recognition. An important part of the advertising strategy is SEO and content marketing, which help to attract customers through organic traffic. The article emphasizes the need to use an integrated approach, including various advertising channels, to achieve the best results at minimal cost.