Advertising as one of the tools of competitive fight
Автор: Zhuravleva V.V., Khachaturova E.E.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 3 (34), 2017 года.
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In this article, the role of competition in a market economy, as well as such a tool of competition as advertising, is considered. The functions of advertising as a tool of competitive struggle and its types are given.
Market economy, competition, advertising, anti-advertising, online advertising
Короткий адрес: https://sciup.org/140122927
IDR: 140122927
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