Advertising in glossy publications as a marketing tool

Автор: Khabekirova Z.S., Hachetsukova Z.K., Shkhumishkhova A.R.

Журнал: Международный журнал гуманитарных и естественных наук @intjournal

Рубрика: Экономические науки

Статья в выпуске: 8-2 (59), 2021 года.

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The paper analyzes the complex impact of globalization on the advertising process. The role and place of advertising in glossy magazines is largely determined by their concept. The authors demonstrate the effective use of modern printing capabilities of glossy advertising, often pursuing the goal of turning a product into a brand, developing very intensively. Using the example of glossy advertising, they trace the mechanism of creating advertising images of expensive goods and services.

Integration, emotional image, globalization, media text, branding, concept, pragmatic effect

Короткий адрес: https://sciup.org/170189236

IDR: 170189236   |   DOI: 10.24412/2500-1000-2021-8-2-74-76

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