The impact of advertising on the value system of young people

This paper deals with theoretical and practical data in the field of sociology of advertising. It examines the important issue of the advertising’s impact on the formation of value systems of young people. It is emphasized that the domestic advertisements popularize aggressively the western values, such as consumerism and egocentrism. The results obtained in the course of the study confirm that the experts aware of the significant role of advertising in the modern society, for example in the popularization of social values.