Advertising integrations in the media space

It is difficult for a modern person to imagine a world without a media component. The entertainment video content industry, which has a relatively short history of several decades, demonstrates impressive growth rates and is steadily expanding every year. The way out of a difficult situation and the opportunity to stay afloat within the framework of fierce market competition for media platforms is to attract advertising integrations. For example, humorous content provides a unique opportunity to introduce organic advertising integration into the storyline, because with a competent creative approach, you can achieve not only attracting viewers and increasing brand memorability, but also at the same time maintain the humorous tone of the content. The aim is to study advertising integrations in the media space. The research method is analysis. As a result it can be noted that advertising integrations in audiovisual products have become an integral part of the modern advertising industry.