Advertising research in the banking sector

This report was written after an analysis of the specialized literature. The article includes the opinions on which the majority of the authors agreed. And talks about such things: what is advertising research, what is the relationship between advertising and marketing research, what are they needed for, what is the peculiarity of the banking services market. The article contains a brief description of the key definitions of advertising and marketing research and succinctly describes their goals and objectives.