Advertizing discourse on television: representing the target audience values

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The article deals with the representation of values essential for the target audience in advertising texts. Representation of traditional values (family values, friendship, patriotism), of the rational values of the contemporary society (success, perfection, ambition) and hedonistic values (sensual pleasures, a light life, abandonment of reality for the virtual world) is analyzed.

Discourse, advertising, target audience, values

Короткий адрес: https://sciup.org/14737680

IDR: 14737680

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