Advertizing discourse on television: representing the target audience values
Автор: Chepkina E.V., Shmidt E.V.
Журнал: Вестник Новосибирского государственного университета. Серия: История, филология @historyphilology
Рубрика: Дискурс СМИ
Статья в выпуске: 11 т.11, 2012 года.
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The article deals with the representation of values essential for the target audience in advertising texts. Representation of traditional values (family values, friendship, patriotism), of the rational values of the contemporary society (success, perfection, ambition) and hedonistic values (sensual pleasures, a light life, abandonment of reality for the virtual world) is analyzed.
Discourse, advertising, target audience, values
Короткий адрес: https://sciup.org/14737680
IDR: 14737680