Advertising text: communicative and cultural aspect

Автор: Magomedova R. A.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 7 (47), 2020 года.

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This article is devoted to the concept of advertising text and its main aspects. The linguistic component of advertising communication is considered from the point of view of the theory of speech acts. The article also identifies the components of the advertising text that represent culture. Examples of advertising texts that illustrate active processes in English are given.

Advertising text, advertising communication, linguistic pragmatics, linguoculturology, cultural component of texts

Короткий адрес: https://sciup.org/140288067

IDR: 140288067

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