Recommendations on the formation of a media enterprise competitiveness management system

The article provides recommendations on the formation of a media enterprise competitiveness management system, taking into account the social, scientific, technical and economic aspects of competitiveness management. The article presents a tree of objectives of the competitiveness management system of a media enterprise, which includes elements of increasing competitiveness, both at the level of the organization and at the level of the produced media product. The objectives and economic indicators of management are highlighted as key elements of a comprehensive system for managing the competitiveness of a media enterprise. The elements of media content are proposed to increase the competitiveness of enterprises focused on media products. The expediency of their application in accordance with the tasks formulated by media enterprises is indicated.