Recommendations for the development of banking products and services (on the example of PJSC Bank Zenit)

The Banking system, being an integral part of the economic system of any country, is an institution of social significance. Their sustainable and dynamic development implies achieving a balance of interests of the banks themselves as commercial organizations, their clients and society as a whole. Banks can ensure their own well-being only if they contribute to achieving sustainable growth of social production by maximizing the satisfaction of their customers ' needs.