Representations of family's values in advertisement

The article analyzes the expression of social norms and values in television commercials. The importance of studying commercial advertising on the availability and translation of the norms of family and marriage is explained. Advertising situations based on such family values as family leisure, division of roles, mutual support of family members are considered. The author compares the commercials released in the spring of 2017 with respect to the content of family norms and attitudes in the context of children's leisure. The need for studying the normative-family context of television advertising is explained.