The role of digital technologies in ensuring the competitiveness of the organization

The article discusses the development of digital technologies in the Russian economy. Not only their huge advantages and positive impact on the development of all industries are identified, but also disadvantages. It is established that the integration of digital technologies can significantly improve all the processes of the organization in terms of both operations and customer service quality. The use of digital technologies allows you to reduce costs by automating activities and improving the flow of information in the organization, there is a faster response to the needs of customers and establishing closer ties with them, saving time, etc. It is concluded that the use of digital technologies can significantly transform the look of the global business environment, generating new leaders and forcing the largest organizations fight for their existence and competitive advantage in the industry.