The role of image communications in territory promotion
Автор: Samsonkin N.V., Frolova N.M.
Журнал: Огарёв-online @ogarev-online
Статья в выпуске: 2 т.12, 2024 года.
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The article examines the role of image communications in a globalized environment with a focus on cities. The authors highlight an integrated approach to shaping the image of a territory through media campaigns, cultural events, social networks and branding strategies. The impact of these communications on tourism and attracting investment is discussed and their importance for sociocultural development of a territory is emphasized.
Image, communication, marketing, territory, city, media, culture, branding, advertising campaign
Короткий адрес: https://sciup.org/147250523
IDR: 147250523