The role of innovation in enhancing the competitiveness of the company

The article considers the components of the innovation management mechanism. The relevance of the topic is due to the importance of innovations in the company's activities, since they have a direct impact on the level of competitiveness of products. The role of innovation activity in the process of increasing the competitiveness of the enterprise is considered. The factors of innovation activity that affect the competitiveness of the enterprise (management's commitment to innovation, strategic orientation, clear responsibilities, innovation culture, etc.) are identified.)