The role of ecological innovations in shaping a sustainable economy

The article examines the impact of ecological innovations on the sustainable development of the country, as well as current issues related to the greening of the economy. The necessity of implementing eco-innovations to improve the quality of life of the population is substantiated. An analysis is conducted on the role of the state in the development of environmentally oriented innovation activities in Uzbekistan. The concept of eco-innovations is defined, and key factors stimulating companies to adopt environmentally friendly technologies are identified. It is concluded that the use of environmentally safe and energy-efficient solutions contributes to economic growth, enhances investment attractiveness, and strengthens the country's competitiveness.