The role of environmental labeling of products in marketing

The article examines the role of environmental labeling of products in marketing. With increasing consumer awareness of the environment, environmental labeling is becoming an increasingly important tool for companies seeking to increase the competitiveness of their products. Consumers are willing to pay more for products with environmental labels if they are confident in the reliability of the information. Environmental labeling can be an effective marketing tool, helping companies position their products as eco-friendly and attract customers who care about the environment. This article is devoted to the study of the role of environmental labeling in the promotion of goods and services on the market.