Role of the holistic marketing conception in the regional food market formation
Автор: Kaliyeva Olga Mikhaylovna, Stepanov Alexander Sergeevich, Frolova Olga Viktorovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 5, 2013 года.
Бесплатный доступ
The article substantiates the need for the holistic marketing application in the regional food market management. The authors distinguish and describe in detail the principle constituents of the regional holistic marketing and substantiate introduction of the integral marketing conception in the regional food market formation.
Holistic marketing, food market, region, conception, territorial marketing, infrastructure marketing, innovation marketing of, socially-oriented marketing
Короткий адрес: https://sciup.org/14935401
IDR: 14935401
