The role of logistics operations in optimizing financial costs when carrying out trading activities on marketplaces

The article is devoted to the consideration and analysis of the features of logistics operations when carrying out trading activities on marketplaces, as well as the possibility of influencing through them the overall financial performance of a trading organization. The article gives a fairly broad and complete picture of the activities of marketplaces, their logistics schemes and directions of development. The work studied and analyzed the latest trends in traffic to marketplace sites and Internet search queries related to them, gave a classification of options for interaction between entrepreneurs and platforms depending on the chosen specifics of logistics operations, and offered recommendations for optimizing financial costs thanks to a new approach to establishing logistics processes. The article also discusses specialized indicators that are used only in the operating system of marketplaces, work with which also has a positive effect on reducing the costs of a retail enterprise.