The role of marketing in new product planning

The relevance of the work lies in the importance of marketing in planning a new product, as well as in marketing tools that help achieve success in the market. The paper will present the theoretical foundations of product marketing, the essence of a new product, the stages of its development, as well as marketing strategies for bringing the product to market. In general, the process of bringing a new product to market is very risky, so all stages of planning a new product must be carefully thought out. Special attention should be paid to research of various kinds at each stage of the development of a new product, and all stages and their sequence should be observed. Thus, when planning a new product, companies need to pay great attention to marketing activities.