The role of intangible assets in the creation of values of the organization
Автор: Kolomiets S.V.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-1 (39), 2018 года.
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The article examines the role of intangible assets, in particular brand and business reputation, in creating the value of the company. The main types of intangible assets and objects of intellectual property are indicated, as well as their importance in conducting business.
Intangible assets, brand, trademark, goodwill, intellectual property
Короткий адрес: https://sciup.org/170180912
IDR: 170180912
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