The role of new information technologies in the election campaign of Donald Trump in the 2016 United States presidential election

Автор: Lyatovets A.Yu., Mozgunova E.A.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 6 т.10, 2022 года.

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The article is devoted to the study of information technologies, which represent the future of political communication. The study shows how big data allows you to track user behavior and, in accordance with the data obtained, adjust the strategy of the election campaign, and the digital footprints of users help political technologists create the most accurate image of the voter.

Big data

Короткий адрес: https://sciup.org/147250248

IDR: 147250248

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