The role of an opposition newspaper discourse in the media

In article the reasons of increase in a role in lives of society of mass media, their influence on formation of public opinion and fight for the political power are considered. Questions of influence oppositional newspapers on policy and formation of electorate which can or become her support, or weapon to arrival of new political force rise. Mechanisms of manipulative impact on audience are lit. The structure of the political text and a discourse in oppositional newspapers is considered, backbone signs are lit. Specifics of influence of an oppositional newspaper discourse on mass audience and features of his impact on modern political realities are analyzed. The characteristic of genre and speech features of an oppositional newspaper discourse is given. Oppositional newspapers become a diskursivny product which speech features are much important at judgment the lingvopragmaticheskikh of processes today since they influence outlook of the simple people.