The role of business reputation potential in the process of selecting direction for development of enterprises' Service strategy
Автор: Khusainov M.K., Rustamova I.T.
Журнал: Вестник Российского нового университета. Серия: Человек и общество @vestnik-rosnou-human-and-society
Рубрика: Правовое регулирование интеграционных процессов на постсоветском пространстве
Статья в выпуске: 3, 2017 года.
Бесплатный доступ
The article consistently states that under the present conditions, business reputation, as well as other intangible assets, for example, registered trademarks, positively influence the results of economic activities and contribute to the company's capitalization increase. The authors note that the problem of accounting for business reputation in the process of formation and implementation should play a significant role in managing business performance.
Enterprise development strategy, service sector, model of strategy choice, business reputation potential
Короткий адрес: https://sciup.org/148161253
IDR: 148161253
