Role of the principles of social ethics in formation of media image of the region

The relevance of this research is due to the fact that development of the cities within the regions in need of necessary social and ethical justification of the existence of their reputations assets. The article deals with social and ethical principles of the forming and promoting of media image of the Krasnodar Region. According the regional newspapers the main questions of creation of the city social reality are raised by forces of mass-media.