The role of retailer's own lables in the territory development
Автор: Lobova S.V., Ilyushnikov K.K.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Прикладные исследования социально-экономических процессов
Статья в выпуске: 6 (38), 2014 года.
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The paper extended traditional approaches to the definition of the functions of the retailers' own brands. The authors consider existing approaches to the definition of the private trade mark, advantage and disadvantage aspects of the private trade mark creation and operation. Basic barriers that hinder the development of the private trade mark in Russia are revealed. The role of the private trade mark in the economic development of the territory is identified.
Private trade mark, the positive aspects of the private trade mark, the negative aspects of the private trade mark, the relationship of the private trade mark and territorial economy, barriers to the development of the private trade mark in Russia, the internal positive effect of the private trade mark, the external positive effect of the private trade mark
Короткий адрес: https://sciup.org/142179162
IDR: 142179162
