The role of social advertising in the consolidation of Russian society

The article is devoted to the role of information content of social advertising inthe formation process of public ideology and citizens’ Patriotic feelings for theconsolidation and cohesion of Russian society, problems solution of social andeconomic development of Russia. The paper analyzes possible variants of placingof social advertising, especially in the creation of social media content and waysof its visualization. It shows the analysis of the social advertising market. Themedia with dominant position in the advertising market are highlighted. The ne-cessity of special attention to the distribution of social content in social networksis substantiated.