The role of media and communication in formation of professional socialization of students

The article focuses on the role of media and communication in formation of professional socialization of students. The author analyzes the role of different social institutions in the process of professional socialization of students, noting that media and communication are the main factors of the institutional framework of society. The author proposes his view on a structure of the purposeful formation and development of the process of professional socialization of the youth in the innovative society. The special attention the author pays to the involvement of the media and communication into the process of socialization.