The role of territorial marketing in the socio-economic development of rural municipalities

Territorial marketing is a process of economic development of a territory that, in market conditions, will be competitive relative to other territories. The research in this article is aimed at studying the concept of territorial marketing and identifying the possibility of its application in the socio-economic development of rural municipalities. Territorial marketing should be designed in such a way as to meet the goals and objectives of the area development process, become competitive to attract various types of investments, reducing costs at all stages. This article provides an example of the application of territorial marketing in the Yashkul district municipality of the Republic of Kalmykia. Today, Yashkul district is actively developing and solving important tasks. The planned projects of the Yashkulsky RMO are executed at the expense of the municipal budget and co-financing with the republican budget. But this is not enough to create comfortable conditions for the living population. The convenient location of the area is one of the factors of advantage and investment attractiveness of the area. Yashkulsky district has a tourist potential, and the participation of rural municipalities in this direction can be of great benefit. Marketing should develop the territory to its sustainable competitiveness. Therefore, it is necessary to identify the advantage of each territory, defining it as one of the factors of marketing development. There is potential in the development of rural municipalities in the Yashkulsky district, and it is seen in the tourism sector. The use of market levers in the mechanism of self-government in the CFR will be able to give positive results.