The problem of forming the company’s pricing policy in conditions of risk

A change in the key rate can cause both positive events in the country’s economy and risks affecting households and the activities of various business representatives. The key rate has a significant impact on financial risks, since the level of interest rates in the country’s economy depends on it. A high key rate increases the cost of borrowing, increasing financial costs and risks for individuals, companies and investors. A low key rate, on the contrary, can contribute to an increase in debt and reckless investments that involve increased financial risks. The main regulator of the monetary system is the Central Bank of the Russian Federation, but it may entail financial risks for the population. Understanding this impact should help individuals make informed financial decisions and manage their financial risk. The dynamics of the key rate is a state regulator to curb inflationary processes in the country. This article presents the risks associated with changes in the key rate. Among the risks mentioned, the authors of the article identify interest rate risk, investment risk in the securities market, liquidity risk, financial stability risk, currency risk, risk of assets and investment strategies.