Russian PR: formation of the market of services
Автор: Shilina M.G.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 1, 2016 года.
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The article presents the key market characteristics of the Russian market of PR services in 2007–2015. The author identifies the growth of strategic specializations, such as External Relations and GR, financial communications and Investor Relations, etc., which should positively affect the PR-services market and the whole industry.
Public relations, market, budget, economic crisis, pr-service
Короткий адрес: https://sciup.org/146121790
IDR: 146121790
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