Retail trading in the Russian Federation: current state and present troubles

The article analyzes the current state of retail trading in the Russian Federation; it is revealed its main troubles, considered macroeconomic conditions and priority ways of their solution. The analysis is based on official data of Rosstat in the sector of retail trading and macroeconomic indicators of the Russian economy. As a result of the conducted research the facts about unsatisfactory condition of retail trading in the Russian Federa- tion are given. In turn, the analysis of the macroeconomic situation led the article author to the conclusion that in the coming years the overall situation in the sector of retail trading is unlikely to improve significantly, due to the continued growth of customer prices, inflation and decline in real incomes of the population. The article author deals with the issues of survival of retail enterprises, which is especially important for small and medium-sized business. The solution proposed by the contributor in the current macroeconomic conditions of the Russian Federation and the lack of support from the government is a significant reduction in the internal costs of the enterprise.