A market of branding services in Russia: new services for startups

The article presents an analysis of current market conditions of branding services in Russia and an actual issue for novice entrepreneurs that they have when order branding for their companies. Startups can’t afford services of highly qualified agencies, so they are forced to order branding from suspicious specialists. Several branding companies have found a solution, they have released a simplified product for startups, which is different in low cost and quick implementation time.