The market of aesthetic medicine in Russia under sanctions

In Russia, recently, the field of aesthetic medicine and cosmetology has faced certain difficulties caused by the introduction of economic sanctions. The article deals with the problems of functioning of the market of aesthetic medicine and cosmetology in Russia under the conditions of imposed foreign restrictive measures (sanctions). The consequences of the influence of geopolitical disagreements on the sphere of this business are analyzed. The share of foreign products and the dynamics of demand are determined. Possible ways to overcome the obstacles encountered and rational solutions aimed at strengthening the current position of companies are proposed.