Market as a social technology

The article examines a construct consisting of “market” and “social technology”, defining the category of the market as a social technology in demand by states and societies with varying degrees of commitment to the market economy. Due to the existing differences in the perception of a fair social order and ideas about the well-being and happiness of individuals in different social environments, the market as a social technology has a different embodiment and leads to corresponding results. Obtaining certain results stimulates the formation of a certain public discourse. Thus, there are disputes on the subject of how to more effectively and expediently apply the social technology of the market, taking into account the pros and cons of its implementation, since in this way certain social processes are launched in society that must meet the requirements of society at each stage of their implementation. Differences in the application of the market as a social technology are well covered in two models of the market economy: Western (American/countries of the “golden billion”) and Russian/countries of the “world majority”. In the first case, the principle of social Darwinism works, according to which the strongest and most in-demand dominates. In the second, there is mutual respect, equality and consideration of the interests of each party in the implementation of social interactions.