Custom web development market in 2021 from a business modeling perspective

The fast growth of web technologies implies the expansion of development opportunities but also requires an integrated approach from the business in the selection of web studio services. This paper discusses the criteria for choosing a web studio from the point of view of the customer. In addition, the authors present a list of recommendations _ for web studios in the current unstable situation in the market of web development services. The article will be useful to a wide range of specialists and researchers interested in analysis and practice of custom web development.