S-commerce - a new trend in the effective promotion of products and services companies

Currently, there is a rapid growth of e-Commerce. Extensive network capabilities also mean changes in marketing. The development of services provided via the Internet makes fundamental changes in the technology of sales, in the promotion of goods to end users. At the moment, retail trade is one of the fastest growing sectors of the Russian economy. With the advent of the Internet became possible such a way of trade as trade through social networks and services. The ability to dispose of knowledge about the needs of the audience, its features, the study of the market and the main competitors - all this contributes to the effective promotion of the product to end users via the Internet. This article describes the main directions of social Commerce, defined the necessary set of methods and means of e-Commerce, which have a significant impact on the successful implementation of marketing functions. As a methodological basis, the author studied the latest theoretical studies of Russian researchers in the field of e-Commerce, and the practical base - statistical data on consumer behavior in Russia and research in the field of Internet marketing for the previous 3-4 years. The results of the analysis can be used in the development and implementation of sales policy for Russian and foreign retailers.