Semiotic method and method of language field as ways of interpretation of photo-projects (based on the work of V. Klamm and F. Telkov)

The trend in the study of photo content in the modern media space is gaining momentum and actualizes the problems of interpreting a visual image. Under the influence of technological innovations, the photographic process is being transformed and requires not only professional self-reflection, but also a detailed study based on modern approaches and methods of text reconstruction. The method of semiotic analysis and the method of the language field allow us to identify and interpret the meanings embedded in photo projects. The semiotic interpretation is focused on the analysis of the visual image, which is a culturally determined system of signs. In turn, the language field method allows you to identify key concepts in a certain topic and associate them with peripheral ones that complement the core. In this article, the promise of using these methods is demonstrated on the material of photoprojects by V. Klamm and F. Telkov.