The scheme of social research conceptualisation

The article considers empirical social research as a process of conceptualisation implemented by its participants on the basis of data analysis and leading to formulation of research result. When formulating the research result, a sociologist can choose two pure schemes of data application: “algorithmic” and “verbal”. In both cases, the data is a tool of social research findings justification irrelatively to the fact whether or not algorithmic transformation was executed.