Symbolic resources in social and cultural activities: the aspect of university training

The article is devoted to the introduction of achievements and humanitarian and cultural geography and the concept of “geographic image” in the theory of social and cultural activities. It is proposed to use the symbolic resources of the territory in the social and cultural design. In the applied aspect there is provided the discipline of “Symbolic resources in social and cultural activities” for implementation in practice of training of bachelors and masters, as well as qualification for the practice of social and cultural activities.